Tesla has launched their first Australian integrated retail store, inside the newly refurbished Chadstone Shopping Centre in Melbourne.
Officially unveiled at the centre opening late last week, the retail store comes amid an expansion in Tesla's Australian footprint which features two service centres, seven superchargers and over one hundred destination charging stations around the country.
Tesla's retail stores are an interactive environment where consumers can custom design a Tesla of their own with their choice of paint colours, seating options and finishes available at the store's in-house design studio.
Buyers can also test-drive a Tesla on the streets surrounding the shopping centre, and charge their own Tesla in the centre's carpark at charging stations located in a priority parking section near retail giant, Myer.
Tesla CEO, Elon Musk, has said that because the company's technology and cars are "different" their retail stores too "are intentionally different".
By putting their retail stores in centres with high foot traffic, Tesla aim to educate the general public - as well as potential buyers - about Tesla in a less-formal, more relaxed environment that doesn't have the feel of a car dealer's showroom.