stratton bolsters innovation credentials, appoints digital entrepreneur Toby Simmons

5 September 2016

Leading Australian car and asset finance provider stratton has announced the appointment of digital entrepreneur Toby Simmons to the role of Senior Executive.

With over eight years of experience in establishing and leading digital start-ups to success, Simmons brings deep technological and digital expertise and business insights to stratton's executive team.

Rob Chaloner, Managing Director and CEO of stratton believes the newly created role will not only accelerate stratton's growth as an online business but also enhance the overall customer experience with speedier adoption of new technologies.

"We are very excited to appoint Toby in the role of Senior Executive at stratton. Toby brings a wealth of knowledge in digital technologies and his experience in building and growing online start-up businesses is truly unmatched.

"We are confident Toby's depth of knowledge in entrepreneurship, executive management and digital strategy will help us to remain at the forefront of innovation while ensuring we continue to provide exceptional deals and unrivalled service to our customers," said Chaloner.

Prior to joining stratton, Simmons was Chief Executive Officer and Co-Founder of Favourit, a specialist media and technology company in the online wagering industry. In addition, Simmons has also worked as General Manager of Agility Interactive, the digital subsidiary of TOTE Tasmania.

Commenting on his recent appointment, Simmons said, "I am incredibly excited about the opportunity to work with stratton's team who have built a remarkable business to date. I have a strong interest in developing the company's innovation strategy and expanding its digital capability to continue its market leadership. I'm passionate about leading and working with forward thinking teams, building digital knowledge and expertise within businesses. stratton is a natural next step for me to utilise and share my skills."

Simmons commenced his new role in August.

Media enquiries to Nathan McEwan on (03) 8535 9850 or email


About stratton

stratton is Australia's largest asset finance broker, providing finance for cars, commercial and leisure vehicles, business equipment and a large range of other products to over 10,000 customers each year. Since the company's inception in 1998, stratton has experienced rapid growth across the country and now employs over 200 people nationally. The company's success has largely been driven by its focus on technology and personalised customer service. With over a million visitors per year, is now one of the most highly-used asset finance portals in Australia. In 2014, stratton joined carsales, Australia's largest classifieds network. For more information please visit

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